Just like all politicians can split opinion, so can a piece of software. Take celebrities and their phones for example! Perhaps the closest comparison to our current Prime Minister Theresa May is Apple's dated music player, iTunes. Take a break from all of the serious political chatter going on at the moment and follow our trail of thought.
We're in an age of streaming, testing out tunes before we commit to buying them and flirting around underground artists to find the next big thing. The likes of Spotify, Tidal and Amazon Play have pushed iTunes into the archive of music formats. Although iTunes is still trying to get into the streaming game with Apple Music, it still has yet to surpass Spotify’s number of paid subscribers. Compare this to Theresa May, who, if the recent election is anything to go by, has much less in common with today's youth and the under 30s than Labour's Jeremy Corbyn. You can bet he streams The Libertines' albums.
Ever since Apple released the first iPod, iTunes has been annoyingly stubborn when it comes to flexibility. You can put music onto your iTunes to sync onto your iPod, but there's no easy way of reversing the process to rip music from another iPod onto iTunes. One of May's big beefs is about stopping freedom of movement, too. In April 2017, she said the Conservatives would commit to reducing net migration to the UK to less than 100,000 people. Neither of them promote openness or a willingness to let new things in.
If you, unlike Theresa, are open to new things for your app, check out our post-mobile app launch checklist!
Even if you don't like iTunes or Theresa May, you are stuck with them for the time being. Until Apple gets a grip on its antiquated system and Jezza gets his foot in the door of Number 10, we've got to persevere with their annoying habits, out-of-date systems and less-than-pretty interfaces. If only we could system reboot parliament.
If you're not like Theresa and want some change in your life, download our free post-mobile app launch guide below!